Target Audience Research

For our target audience research task we decided to make an 8 question survey to gather some responses on people's favourite genre of film, type of music, director/s, actor/s and most importantly what they liked or disliked about particular films of our chosen genre and what they liked most about a recent or favourite film. We will be using these results in the next few weeks and the duration of constructing our opening sequence to to achieve a high quality and captivating opening sequence that will entertain and relate to our target audience. Demographic Profiling - My opening sequence will be mainly aimed at males in generation Z and Y. Also for people who may live in a rough or deprived area where crime is also high as the plot line will be relatable to them and inspirational. As the characters have come from unemployment the target social groups will be group D and E. Psychographic Profiling - We will aim at the strugglers and succeeders as our movie shows characters who's one goal is to succeed for rewards and fame but have come from being criminals and 'losers'.  These were the results we received:

Knowing their age and gender will help us find out each of their different interests so we can match our opening sequence accordingly.

  The films we listed were all under the Action-Drama genre which is the same genre as our opening sequences. The reason for this is so we can see what captivates audiences in these genres so we can try and replicate some of these things in our film opening.

As we have previously done research on different film directors, we asked people which director they preferred. Now we will be able to look at the results of our favoured director - Steven Spielberg, and how they achieve what they do, for example, their style and camera movements. 

Our opening sequence is based upon a music group so we must play music that our audience can relate to. To do this we what genres our audience listened to and preferred the most and this turned out to be Grime, which is what our opening sequence contains.

You can also see our results viewed in a spreadsheet by copying and pasting this link into your browsers search:  

https://docs.google.com/spreadsheets/d/1bDwvOFh5ZKA1kf2mtO8R5w7D-AgmBVe7zLatA9hT0MQ/edit?usp=sharing